Marketing Posts

Agile Marketing: Is It Worth Sprinting?

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Marketers are facing enormous changes: media is getting more fragmented, and the list of devices and channels available to customers goes up and up. Some companies have been successful in handling these challenges with agile marketing. But can it benefit your organisation?

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5 Reasons Your Product Launch is Failing

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According to Forbes, each year nearly 250,000 new products are introduced into the marketplace. However, the statistics show that 66% of new products fail within two years, and 96% of all innovations fail to return their cost of capital. In other words, the success rates of new product introductions have improved little over the last 20 years.

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Big or Little “A”: What Kind of Agile Marketing Are You?

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Marketing has changed a lot over the past few years – new marketing channels appeared which gave marketers a global anytime access to data and the opportunity to serve customers better and faster.

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Agile Marketing: Is Your Company Ready?

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Lots of marketers are familiar with the Agile theory but very few of them are able to execute it in practice. The problem is that too many companies focus on Agile but totally neglect the concept of Agility.

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Growth Hacking: 13 Tactics Every Startup Needs To Know

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Growth hacking is a buzz word for modern companies. The list of well-known startups that became true devotees of GH and used it to grow their user base is almost endless, including such market leaders as Tinder, Product Hunt, Airbnb, etc.

Nowadays growth hacking has become so popular that many companies decrease their traditional marketing departments and hire growth hackers to work separately from marketing. But it’s important to remember that a growth hacker is not a replacement for a marketer. It’s a different role – or, to be more exact, this is a person who’s main focus is growth.

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