Growth hacking is a buzz word for modern companies. The list of well-known startups that became true devotees of GH and used it to grow their user base is almost endless, including such market leaders as Tinder, Product Hunt, Airbnb, etc.
Nowadays growth hacking has become so popular that many companies decrease their traditional marketing departments and hire growth hackers to work separately from marketing. But it’s important to remember that a growth hacker is not a replacement for a marketer. It’s a different role – or, to be more exact, this is a person who’s main focus is growth.
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